H&M: Waste is out of fashion

H&M Group CEO Daniel Ervér

Waste is a design flaw that H&M can help solve. By adding your name today, you can urge H&M to help lead the fashion industry to a more sustainable future by publicly committing to not trashing or burning new, unsold clothing within the United States.

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To: H&M Group CEO Daniel Ervér
From: [Your Name]

In the United States, we generate enough textile waste to fill the Mall of America -- the largest shopping mall in the country -- every six days. Millions of the clothing items that end up as waste are never even worn.

Throwing away brand new clothes means that the resource-intensive process required to make new clothes must then be repeated over and over again, which has a huge negative impact on our natural resources and exacerbates climate change.

Waste is a design flaw. Help lead the fashion industry to a more sustainable future by publicly committing H&M Group to not trashing or burning new, unsold clothing within the United States.