Surveillance Pricing—Coming to a Store Near You!
Retailers and Lawmakers
The price of strawberries, diapers, clothing, or medicine shouldn’t change depending on who buys them. But Big Tech and its corporate allies disagree. Companies are deploying a new approach to price gouging. By gathering tons of your personal information, building a profile from your data, then using AI to predict the highest price you will pay for a product—they plan to show each customer a different price tag. This dystopian nightmare of surveillance pricing is already becoming a reality, full of unprecedented opportunities to charge more and discriminate against marginalized people. Tell retailers that you won’t buy while they manipulate and spy!
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To:
Retailers and Lawmakers
From:
[Your Name]
I am calling on retailers to reject surveillance pricing and for lawmakers to pass legislation prohibiting this dangerous practice. Surveillance pricing is unfair and predatory, providing companies with even more tools to exploit the most vulnerable individuals. This practice creates unacceptable privacy risks by incentivizing companies to collect sensitive personal data only to facilitate personalized price gouging. Companies have no business collecting my personal data—least of all so they can charge me higher prices!