Transforming Online Engagement into Offline Action

Join the O2O team for a practical and interactive 3-day training, July 15-17 from 1:00 PM–5:30 PM EST. Guided by O2O's experienced team, you'll learn proven strategies that base-building organizations use to connect online efforts with real-world action.

Who is this training for*:
This training is designed for both seasoned and newer organizers, communications professionals, and digital practitioners. Whether you're leading campaigns or just starting out, this training provides a framework for using digital tools to go beyond broadcasting messages to your followers. It’s about creating real engagement that leads to offline action.

Field organizers will also benefit by adding practical, tested tools to their outreach toolbox. If you're looking to deepen your impact, this training will help you integrate digital strategies into your organizing work.

*This training is the most effective when 2-3 team members from your organization attend together. We recommend including representatives from your organizing, communications, and digital roles to bring diverse perspectives from your campaigns. By working together, your team will gain valuable insights into building a successful program that connects online strategies with impactful offline organizing efforts. Consider discussing this opportunity with your team to identify the right mix of participants for the greatest benefit.

This training will help you:

• Online-to-Offline Pathways: Move people from online conversations to meaningful offline involvement.

• Organizing Infrastructure: Learn how to create online spaces that align with your goals and build effective lists to identify and engage potential members.

• Scaling with Facebook Groups: Use Facebook groups to develop leaders, foster community ownership, and organize campaigns that scale beyond your immediate team.

• Digital Doorknocking: Craft and refine outreach approaches across platforms to start conversations that matter.

• Tools & Analytics: Explore digital tools to support your work and measure your impact.

• Storytelling and Content Creation: Develop content that connects, inspires, and drives people to action.

2025 is the year to expand your organizing power. With technology reshaping how people connect and mobilize, mastering online-to-offline strategies has never been more important. Join us to gain the skills and confidence to build a stronger, more engaged community—and turn conversations into real-world change.