The White Ally Toolkit has set a huge goal: to flip the 55%/45% split of white people who think that racism against whites is as big of a problem as racism against people of color to a 45%/55% by 2025. The White Ally Toolkit focuses specifically on helping white folks have more effective encounters with white friends, co-workers and family who are skeptical that racism is a problem. Applying current research on persuasion, we have travelled the country giving workshops to thousands, produced books, online webinars and community-building subscriptions to help #MoveTheNeedle on racism and create a more beloved community. The White Ally Toolkit leaves participants with concrete skills for using their own racial background as a tool to advance racial equity.