1000 N La Brea is a real chance to meet the housing needs of West Hollywood residents.

Replacing an old cement plant, the project makes the most of an underused lot: 30,000 square feet for a new grocery store, a revitalized corner of La Brea that will serve as a public plaza, and large screen ad displays that will help fund additional affordable housing on site and citywide.

The project brings over 500 new homes to the neighborhood, with 25% set aside as deed restricted affordable housing — a major step towards the city meeting its Regional Housing Needs Assessment (RHNA) requirements.

That's more than just a number. It means more working families and people in West Hollywood will have affordable housing and the chance to grow within the community.

It's a big proposal, and the payoff for affordability is even bigger.

Here's how you can get involved:

This project goes before the West Hollywood Planning Commission on October 1st. Make your voice heard.

1. Send a letter using the form on this page to show the Planning Commission your support.
   Every voice in favor makes a difference!
   
   

2. Attend the Planning Commission Meeting on Thursday, October 1st!
   
   IN-PERSON @ the West Hollywood Planning Commission Regular Meeting:
   Thursday, October 1st, 2026
   6:30 pm
   West Hollywood Park Public Meeting Room
   625 N. San Vicente Boulevard, West Hollywood, CA 90069
   

   *Scan the QR code located in the rear of council chambers to sign up for public comment.

   
   VIRTUALLY - There are two ways to give a public comment virtually.
   

   Join Via ZOOM
   You must complete this Speaker Request Form no later than 12:00 noon on Thursday to have Zoom info & instructions emailed to you before the meeting.
   
   Call-in By PHONE
   You have to call 669-900-6833 about 10 minutes prior to the start of the meeting (6:20 pm) to get in the virtual line.
   Press *6 to unmute.
   Press *9 to let the host know you want to speak when Item 10 is heard.
   See full instructions here.
   

For more information on how to participate or get involved with more housing campaigns like this, contact victoria@housingactioncoalition.org.