It's Pride Month, and a billion-dollar brand is spending it in federal court trying to stop a queer artist from owning her own name.

Patagonia is suing Pattie Gonia, a drag artist and climate activist, over whether she can own her own name. Artists build careers under these names, find their community through them, and in a lot of places a chosen name is what kept someone safe when their legal one could not.

No corporation should get to use the size of its legal budget to decide which drag artists keep their names and keep working. That fight is not won by who is right. It is won by who can outspend whom, and no artist outlasts a company with limitless lawyers. Right now that is Pattie Gonia, a drag artist and climate activist.

Come for one of us and you set the terms for all of us.

The hypocrisy is hard to miss. Patagonia took its own name from a region in South America, then went to federal court over a queer artist's name.